Bogart, Leo <br/><br/>
Strategy in advertising   : matching media and messages to markets and motivations 

 - 2nd ed. 
 - Lincolnwood   : NTC Business Books,  1990 
 - xxx,406p.   ; 24cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821.B53