TY  - BOOK
AU  - Strasser,Susan
TI  - Satisfaction guaranteed:  : the making of the American mass market
SN  - 0-679-72558-X
AV  - HF5813.U6S79 
PY  - 1989///
CY  - New York
PB  -  : Pantheon Books
KW  - Advertising,
KW  - Canada,
KW  - Psychological aspects,
KW  - History,
KW  - Sales promotion
KW  -  Brand name products
N1  - Includes bibliographical references
ER  -