Saguya, Gladness Kasibi

The influence of brand image on soft drinks customers’ preferences - Dar es Salaam: University of Dar es Salaam, 2023 - xii,68p.: ill.; 30cm.

Includes bibliographical references
Thesis: MBA (Finance), University of Dar es Salaam



Brand name products
Consumers
Soft drinks

THS EAF HD69B7S248