Saguya, Gladness Kasibi
The influence of brand image on soft drinks customers’ preferences
- Dar es Salaam: University of Dar es Salaam, 2023
- xii,68p.: ill.; 30cm.
Includes bibliographical references
Thesis: MBA (Finance), University of Dar es Salaam
Brand name products
Consumers
Soft drinks
THS EAF HD69B7S248