The effectiveness of social media on sales performance of SMEs in the tourism industry in Tanzania : the case of Mwanza and Arusha
- Dar es Salaam : University of Dar es Salaam, 2016.
- xiv,96p. I : ill. ; 30cm.
Includes bibliographical referencesThesis: MBA (Entrepreneurship and Enterprise Development) - University of Dar es Salaam
Tourism Social Media Sales promotion Small business Persons