Quelch, John.A. <br/><br/>
Cases in advertising and promotion management 

 - Plano, Texas   : Inc Business publications,  1984 
 - xvii,811p.   : ill.   ; 25cm. 
<br/><br/><label>ISBN: </label>0-256-02932-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, <br/>Management, <br/>Sales promotion
<br/><br/><label>LC Class. No.: </label>HF5826.Q44