TY  - BOOK
AU  - Quelch,JohnA.
AU  - Paul.W Farris
TI  - Cases in advertising and promotion management
SN  - 0-256-02932-6
AV  - HF5826.Q44 
PY  - 1984///
CY  - Plano, Texas
PB  -  : Inc Business publications
KW  - Advertising,
KW  - Management,
KW  - Sales promotion
ER  -