Balmer John M. T. <br/><br/>
Reveling the corporation   : Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing 

 - London   : Routledge Taylor & Francis Group,  2003. 
 - xviii,365p.   : ill.   ; 25cm. 
<br/><br/>Includes Index 
<br/><br/><label>ISBN: </label>9780415284219 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate identity<br/>Corporate branding<br/>Reputation management
<br/><br/><label>LC Class. No.: </label>HF5415.B35