TY  - BOOK
AU  - Balmer John M.T.
AU  - Greyser Stephen A.
TI  - Reveling the corporation:  : Perspectives on identity, image, reputation, corporate branding, and corporate-level marketing
SN  - 9780415284219
AV  - HF5415.B35 
PY  - 2003///
CY  - London
PB  -  : Routledge Taylor & Francis Group
KW  - Corporate identity
KW  - Corporate branding
KW  - Reputation management
N1  - Includes Index
ER  -