Guptara, Prabhu S. <br/><br/>
The basic arts of marketing 

 - 3rd ed. 
 - London   : Hutchinson and Company Ltd,  1990 
 - 248p.   : ill.   ; 22cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-09-174165-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.G8