Sissors, Jack Z. <br/><br/>
Advertising media planning 

 - 3rd ed. 
 - Illinois   : NTC Business Books,  1990 
 - xi,461p.   : ill.   ; 24cm. 
<br/><br/><label>ISBN: </label>0-8442-3158-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5826.5.S5