TY  - BOOK
AU  - Sissors,Jack Z.
AU  -  Lincoln Bumba
TI  - Advertising media planning
SN  - 0-8442-3158-4
AV  - HF5826.5.S5 
PY  - 1990///
CY  - Illinois
PB  -  : NTC Business Books
KW  - Advertising media planning
ER  -