Rothschild, Michael L. <br/><br/>
Marketing communications   : from fundamentals to strategies 

 - Massachusetts   : D. C. Heath and Company,  1987 
 - xviii,766p.   : ill.   ; 26cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0-669-07210-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, <br/>Communications
<br/><br/><label>LC Class. No.: </label>HF5415.123.R67