TY  - BOOK
AU  - Rothschild,Michael L.
TI  - Marketing communications:  : from fundamentals to strategies
SN  - 0-669-07210-9
AV  - HF5415.123.R67 
PY  - 1987///
CY  - Massachusetts
PB  -  : D. C. Heath and Company
KW  - Marketing,
KW  - Communications
N1  - Includes index
ER  -