Berry, Dick <br/><br/>
Industial marketing for results 

 - Reading, Mass   : Addison-Wesley Publishing Company,  1981 
 - xiv,210p.   : ill.   ; 29cm. 
 - "Strategic Marketing planning workbook" p.187-210 .
<br/><br/><label>ISBN: </label>0-201-00075-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing,<br/> Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.B4413