TY  - BOOK
AU  - Berry,Dick
TI  - Industial marketing for results
T2  - "Strategic Marketing planning workbook" p.187-210
SN  - 0-201-00075-X
AV  - HF5415.B4413 
PY  - 1981///
CY  - Reading, Mass
PB  -  : Addison-Wesley Publishing Company
KW  - Marketing
KW  -  Marketing management
ER  -