McCarthy, Edmund Jerome <br/><br/>
Basic marketing   : a managerial approach 

 - Illinois   : Irwin Publishers,  1987 
 - xviii,749p.   : ill.   ; 25cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0-256-03649-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13.M3