TY  - BOOK
AU  - McCarthy,Edmund Jerome
AU  - William D. Perreault
TI  - Basic marketing:  : a managerial approach
SN  - 0-256-03649-7
AV  - HF5415.13.M3 
PY  - 1987///
CY  - Illinois
PB  -  : Irwin Publishers
KW  - Marketing management
N1  - Includes bibliographical references
ER  -