TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Russell S. Winer
TI  - Analysis for marketing planning
SN  - 0-256-08681-8
AV  - HF5415.13.L395	 
PY  - 1991///
CY  - Boston
PB  -  : Irwin Publishers
KW  - Marketing,
KW  - Canada,
KW  - Management
ER  -