Berhardt Kenneth L. <br/><br/>
Cases in marketing management 

 - 6th ed. 
 - Boston   : Irwin Publishers,  1994 
 - xiv,754p.   : ill.   ; 23cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0-256-12246-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing, <br/>Management, <br/>Case studies, <br/>Decision making
<br/><br/><label>LC Class. No.: </label>HF5415.13.B448