TY  - BOOK
AU  - Berhardt Kenneth L.
AU  - Thomas C. Kinnear
TI  - Cases in marketing management
T2  - The Irwin series in marketing
SN  - 0-256-12246-6
AV  - HF5415.13.B448 
PY  - 1994///
CY  - Boston
PB  -  : Irwin Publishers
KW  - Marketing,
KW  - Management,
KW  - Case studies,
KW  - Decision making
N1  - Includes bibliographical references
ER  -