TY - BOOK AU - Pallangyo,Isabella Ataulwa TI - The role of social media advertising on consumer buying intetion in Tanzania AV - THS EAF HF6107.T34P355 PY - 2023/// CY - Dar es salaam PB - University of Dar es salaam, KW - Advertising KW - Mass media KW - Consumers` KW - Tanzania N1 - Includes: bibliographical references, Thesis: MA (Business Administration)-University of Dar es salaam ER -