Kerin, Roger A. <br/><br/>
Marketing 

 - xlviii, 736p.  : ill.  ; 26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781265111946 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415 .K47