Kiwoli, Heriamini Gibson  <br/><br/>
The role of branding on consumer choice of mobile phones among university student in Tanzania  : the case of mobile users in Dar es Salaam 

 - Dar es Salaam :  University of Dar es Salaam,   2016. 
 - xii, 94p.   : ill.   ; 30cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Cell phones<br/>College students<br/>Consumer behavior<br/>Tanzania<br/>Dar es Salaam region
<br/><br/><label>LC Class. No.: </label>THS EAF HF5415.125.T34K58