TY  - BOOK
AU  - Kiwoli,Heriamini Gibson
TI  - The role of branding on consumer choice of mobile phones among university student in Tanzania: : the case of mobile users in Dar es Salaam
AV  - THS EAF HF5415.125.T34K58	 
PY  - 2016///
CY  - Dar es Salaam
PB  - University of Dar es Salaam, 
KW  - Branding (Marketing)
KW  - Cell phones
KW  - College students
KW  - Consumer behavior
KW  - Tanzania
KW  - Dar es Salaam region
N1  - Includes bibliographical references
ER  -