Mbiku Rose

Factors influencing consumer's buying decision in the supermarkets in Tanzania : a case of Dar es Salaam region - Dar es Salaam : University of Dar es Salaam, 2016. - xiii, 89p. : ill. ; 30cm.

Includes bibliographical references


Consumer behavior
Supermarkets
Dar es Salaam region,
Tanzania

THS EAF HF5415.33.T34M325