McCarthy, E. Jerome <br/><br/>
Applications in basic marketing   : clippings from the popular business press 

 - Illinois   : Irwin Publishers,  1994 
 - ix,226p.   : ill.   ; 26cm. 
<br/><br/><label>ISBN: </label>0-256-16644-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.33.M2