TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - William D. Perreault
TI  - Applications in basic marketing:  : clippings from the popular business press
SN  - 0-256-16644-7
AV  - HF5415.33.M2 
PY  - 1994///
CY  - Illinois
PB  -  : Irwin Publishers
KW  - Marketing
ER  -