Dillon, William R. <br/><br/>
Essential of marketing 

 - Homewood   : Irwin Publishers,  1993 
 - xviii,556p.   : ill.   ; 26cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0-256-08112-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2.D537