TY  - BOOK
AU  - Dillon,William R.
AU  - Thomas J. Madden, 
AU  - Neil H. Firtle
TI  - Essential of marketing
SN  - 0-256-08112-3
AV  - HF5415.2.D537	 
PY  - 1993///
CY  - Homewood
PB  -  : Irwin Publishers
KW  - Marketing research
N1  - Includes bibliographical references
ER  -