TY  - BOOK
AU  - Tongren,Hale N
TI  - Cases in consumer behavior
SN  - 0-13-115346-3
AV  - HF5415.3.T64 
PY  - 1987///
CY  - Englewood Cliffs
PB  -  : Prentice Hall
KW  - Consumer,
KW  - Case studies
KW  -  Canada
ER  -