Ferber, Robert <br/><br/>
Handbook of marketing research 

 - New York:  McGraw-Hill,  1974 
 -  ill.;  23cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0-07-020462-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Handbooks<br/>Manuals etc.
<br/><br/><label>LC Class. No.: </label>REF HF5415.2.F419