TY  - BOOK
AU  - Ferber,Robert
TI  - Handbook of marketing research
SN  - 0-07-020462-4
AV  - REF HF5415.2.F419 
PY  - 1974///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
KW  - Handbooks
KW  - Manuals etc
N1  - Includes bibliographical references
ER  -