Victor, P. Buell <br/><br/>
Handbook of modern marketing 

 - 2nd ed.- 
 - New York:  McGraw-Hill,  1986 
 - xxvi,119p.:  24cm. 
<br/><br/><label>ISBN: </label>0-07-008854-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Addresses<br/>essays, lectures
<br/><br/><label>LC Class. No.: </label>REF HF5415.H185