TY  - BOOK
AU  - Victor,P.Buell
TI  - Handbook of modern marketing
SN  - 0-07-008854-3
AV  - REF HF5415.H185 
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Addresses
KW  - essays, lectures
ER  -