McCarthy, E. Jerome  <br/><br/>
Essential marketing   : a global managerial approach  

 - 10th ed. 
 - Homewood :  Irwin Publishers.,  2006. 
 - xxxix, 638p.   : ill.   ; 28cm. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>1397800729359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management,<br/>Marketing<br/>Canada<br/>Management<br/>Export marketing
<br/><br/><label>LC Class. No.: </label>HF5415.M378