McCarthy, E. Jerome <br/><br/>
Basic marketing   :  a global managerial approach 

 - 11th ed. 
 - Homewood :  Irwin Publishers.,  1993. 
 - xxii, 763 (29)p.   :  ill.   ; 1993 
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing,<br/> Canada<br/>Management<br/>Export marketing
<br/><br/><label>LC Class. No.: </label>HF5415.I3.M369