TY  - BOOK
AU  -  McCarthy, E. Jerome
AU  -  Perreault, William D.
TI  - Basic marketing:  :  a global managerial approach
AV  - HF5415.I3.M369	 
PY  - 1993///
CY  - Homewood
PB  - Irwin Publishers.
KW  - Marketing management
KW  - Marketing
KW  -  Canada
KW  - Management
KW  - Export marketing
N1  - Includes bibliographical references
ER  -