Baker,Michael J.  Author	 <br/><br/>
Product strategy and management 

 - 2nd ed. 
 - London :  Pearson Education,   2007. 
 - xviii,541p. :  ill. ;  25cm. 
<br/><br/><label>ISBN: </label>9780273694502 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management<br/>New product-- Management-- Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.15.B353