TY  - BOOK
AU  -  Baker,Michael J.
TI  - Product strategy and management
SN  - 9780273694502
AV  - HF5415.15.B353 
PY  - 2007///
CY  - London
PB  - Pearson Education, 
KW  - Product management
KW  - New product-- Management-- Case studies
ER  -