The influence of product branding towards customer loyalty on beverage companies in Tanzania : a case of coca cola kwanza limited/
Maureen Stambuli
- Dar es Salaam: University of Dar es Salaam, 2023.
- xi, 72p.: ill. ; 30cm.
Includes: Bibliographical references. Thesis: MA (International Business).
Customer loyalty Product Companies Coca Cola Kwanza limited Tanzania