Stambuli, Maureen

The influence of product branding towards customer loyalty on beverage companies in Tanzania : a case of coca cola kwanza limited/ Maureen Stambuli - Dar es Salaam: University of Dar es Salaam, 2023. - xi, 72p.: ill. ; 30cm.

Includes: Bibliographical references.
Thesis: MA (International Business).


Customer loyalty
Product
Companies
Coca Cola Kwanza limited
Tanzania

THS EAF HF5415.525T34S736