TY  - BOOK
AU  - Chande,Diana Sebastian
TI  - The Influence of Social Media Engagement on Customers Purchase Intention in Tanzania
AV  - THS EAF HM742.T34C446 
PY  - 2023///
CY  - Dar es Salaam
PB  - University of Dar es Salaam
KW  - Online Social Networks
KW  - Social Media
KW  - Consumers
KW  - Purchasing
KW  - Tanzania
N1  - Includes: Bibliographical References
Thesis: Master of Business Administration
ER  -