TY  - BOOK
AU  - Farbey,A.D.
TI  - The advertising agency audit: a three-part guide to auditing your advertising agency. Evaluating new agencies and establishing effective in-house disciplines
SN  - 9780273649335
AV  - SJMC HF5821.F2 
PY  - 2000///
CY  - London
PB  - Pearson education ltd
KW  - Advertising
KW  - Agency
KW  - Audit
N1  - Include bibliographical references and index
ER  -