Gunter Barrie <br/><br/>
Media research methods : Measuring Audiences,reaction and impact 

 - London:  SAGE Publications,  2000 
 - 1,308P.:  ill.;  29cm 
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0 7619 5658 1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Media research methods<br/>media research methods-measuring audiences,reaction,reactions and impact<br/>NewYork
<br/><br/><label>LC Class. No.: </label>SJMC P91.G8