TY  - BOOK
AU  - Gunter Barrie
TI  - Media research methods : Measuring Audiences,reaction and impact
SN  - 0 7619 5658 1
AV  - SJMC P91.G8 
PY  - 2000///
CY  - London
PB  - SAGE Publications
KW  - Media research methods
KW  - media research methods-measuring audiences,reaction,reactions and impact
KW  - NewYork
N1  - includes bibliographical references and index
ER  -