Kotler, Philip. <br/><br/>
Marketing management. 

 - 12th ed 
 - Harlow:  Pearson Education,Inc.  2006. 
 - xxxix,729p.:  ill;  28.5cm 
<br/><br/>Include bibliographical references and index 
<br/><br/><label>ISBN: </label>0131457578 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Marketing<br/>Management
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Europe-Management
<br/><br/><label>LC Class. No.: </label>SJMC HF5415.13.K64