Strategic Marketing Management 

 - New York  Houghton Mifflin Company.  2004 
 - xviii,863p.  26cm. 
<br/><br/><label>ISBN: </label>618338071 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13.A523  / Anderson, Carol H.