Marketing management: analysis, planning and control 

 - Englewood Cliffs, N.J.  Prentice-Hall  1974 
 - xiv, 885p.  25cm. 
<br/><br/><label>ISBN: </label>135580242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13.K64 1974  / Kotler, Philip