Philip Kotler <br/><br/>
Readings in marketing management 

 - Englewood Cliffs, New Jersey  Prentice-Hall  1972 
 - xv,457p.  ill.  23cm. 
<br/><br/>Includes bibliographical references and index<br/> 
<br/><br/><label>Subjects--Personal Names: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>FCM HF5415.13.K65