TY  - BOOK
AU  - Philip Kotler
AU  -  Keith K.Cox
TI  - Readings in marketing management
AV  - FCM HF5415.13.K65 
PY  - 1972///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall
KW  - 1
KW  - Marketing
N1  - Includes bibliographical references and index

ER  -