Lucas, Darrell Blaine <br/><br/>
Advertising psychology and research 

 - New York:  McGraw-Hill Book Company, Inc.,  1950 
 - xi,765p.  24cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Psychology
<br/><br/><label>LC Class. No.: </label>FCM HF5823.L8